CSMC 2021
Canada Summer Marketing Challenge (CSMC)

Event Overview

The CSMC is a self-paced marketing competition occurring during summer, typically during July and August. In 2021, the CSMC will be hosted from July 17 - August 22. Each year, the focus of CSMC differs.


In teams of 4 at CSMC 2021, participants will:

  • Build their own hypothetical startup company

  • React to prompts simulating real-world business problems

  • Pitch the evolution of their startups to judges

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Simulations

Obtain a real-world experience virtually and gain valuable knowledge
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Speakers

Hear from experienced professionals in the marketing and business industry

The Startup Scene

Explore what it takes to not only found a company, but keep it afloat.
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Judges

Gain constructive feedback from seasoned professionals

Workshops

Learn what it takes to break into the business industry
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Mentors

Meet  and network with knowledgeable mentors to guide you on your journey

Objective

Seeking all high school marketers, entrepreneurs, or business students!

At CSMC 2021, teams will be given basic, surface level information about an imaginary company, such as its year of establishment and its yearly budget.

From there on, teams are responsible for building upon this company with mandatory elements (e.g. a company brand), and have the leisure of creating other components that may be beneficial (e.g. a website). This marks
Phase 1.

As the summer competition progresses, Marketyze will be releasing three prompts in different phases describing situations that any
real-world startup may encounter. Teams will then combat each prompt while fortifying their constructed company, as if in a simulation.

Once the four phases are up, teams will
pitch their company and describe their journey. The top three teams will be decided by a tally system by professionals in the fields, based on their rubrics.

Eligibility

We are looking for high school students who are...

  • Interested in marketing, entrepreneurship, finance, or business

  • Excited to hone in on core skills required for business presentations, reports and pitches

  • Looking for hands-on opportunities over the summer to enrich your business experiences


Please note that registration for CSMC 2021 will begin around the third week of June.

Frequently Asked Questions (FAQ)

Is it free to compete in the CSMC?
Yes, there are no costs involved to participate in the CSMC. Marketyze’s mission is to provide accessible opportunities for all youth.

What does it mean to be a self-paced competition?
The majority of the competition can be completed based on you and your team’s discretion! You set the pace for how and when to work. Other than major events like the Opening Ceremony, the Awards Ceremony, and workshops, everything can occur asynchronously.

Do I need prior entrepreneurship experience to participate in the CSMC?
No. The CSMC is open to competitors of all levels. There will be multiple workshops, guest speakers, and mentors to assist participants in creating and building on a startup company.

Can I compete in the CSMC if I am not located in Canada?
The CSMC will be a fully virtual event, so international students are more than welcome to compete. All participants will receive information packages shortly before the competition begins, where a detailed schedule with exact timings of each activity will be contained.

Mentors

Volunteer with us if you are a university student who is...

• A business/commerce student or has extensive business experience
• Excited about volunteering your time to mentor ambitious youth this summer
• Seeking to give back to high school students interested in exploring business


Please note that mentor applications will open around the third week of June.

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