Uniting across the nation
The Beginning Pioneers
In direct response to these cancellations, we started a single social impact project in July of 2020 called Marketing Challenge Canada. Our inaugural program was called the Canada Summer Marketing Challenge (CSMC).
An Abrupt Loss
In March 2020, the COVID-19 pandemic hit our world. As schools were forced to close their doors, high school students lost critical extra-curricular activities and developmental opportunities.
First of Many
We created a free and virtual marketing skill development challenge for students in Grades 9 to 12. Our challenge allowed students to connect with industry professionals, learn new marketing skills, meet more like minded peers, and compete together.
Complete strangers stepped up to pitch in and lend a hand — from marketing executives to university students. With volunteer support in the form of 10 mentors and 4 industry professionals, we had over 70 students participate in our inaugural program, producing 13 total submissions.
2020 SHOWED US
After the project ended, two things became clear to us:
COVID-19 was not ending anytime soon — and more of these virtual opportunities were needed!
2. The barrier to entry into business was too high for students across the country. Courses in high school only scratch the surface of the possibilities of careers in business and popular programming already developed for high school students remains fairly broad, traditional, and costly.
We decided that it was time to expand past a single program and start lowering that barrier. That was when we founded Marketyze.